November 30, 2009

Dunning Sportswear opens boutique in Toronto

The relationship between psychology & Dunning goes deeper than being an ambassador for the Canadian brand. psychology & Ralph Dunning go back to the late 90s when they worked & designed together for rnh clothing.
After rnh, Ralph founded Dunning Golf, which grew to become one of the most respected golf apparel brands on the market. After conquering golf, Ralph started Dunning Sportswear which is now taking floor space away from Polo Ralph Lauren & Lacoste in major retailers like Neiman Marcus, as well as online.
On November 14th, Dunning opened it Toronto Boutique, giving customers the complete Dunning experience. A lot of customers & media (including Marcus Troy), came by to get a better idea of the brand & its heritage.

psychology was invited to hang out & play a few tunes for the customers & staff; as well as discuss a few ideas with the Dunning Staff.
The Dunning family was generous in their hospitality, as well as hooking up psychology with a few pieces:

Killer rugby shirts. They are coming back like crack. I swear..

These limited edition slim fit button ups (or button downs) are super dope. Not only are they a wicked cut & look, but the material is coolmax. Perfect for looking like an adult every now & then while DJing, but also wicks away moisture when the club gets hella hot.

Pullover crew necks & hoody. Always a staple itme to have.

Merino wool sweaters & turtle neck. warm yet breathable.

Thank you again to Paul, Lisa & Ralph for a great weekend in Toronto.

No comments: