February 26, 2008
OK, headphones; drinks... But where is Detox???
We love you Dre and I will sacrifice a few shoe purchases to grab the headphones; and I guess you gotta drink something... BUT WHERE IS DETOX???
Drinks Americas Holdings, Ltd (OTC BB: DKAM), a leading owner, developer and marketer of premium beverages, today announced a new beverage venture in association with Grammy Award-winning producer and artist, Dr. Dre. Drinks Americas and Dr. Dre have formed a partnership to identify, develop, and market premium non-alcoholic and alcoholic beverages. The partnership’s first premium beverages will be a super premium cognac selection, followed by a unique new to market sparkling vodka (which is now being crafted). Drinks Americas and Dr. Dre also plan to enter the growing imported premium tequila category.
The venture marks the first time an iconic artist has partnered directly with a beverage company in an equity arrangement to jointly develop and market products. The deal is under the umbrella of the previously announced agreement between Drinks Americas and Interscope Geffen A&M Records.
The partnership will be the latest in Dr. Dre’s successful business ventures, which include his eleven-year old record company, Aftermath Entertainment, with artists including Eminem and 50 Cent, and his recently announced film production company, Crucial Films. The new products will join Drinks Americas’ current and growing portfolio of products including Donald Trump’s award winning Trump Super Premium Vodka, Willie Nelson’s Old Whiskey River Bourbon and Paul Newman’s Lightly Sparkling Fruit Juice Drinks and Flavored Waters.
“I’m always down for a new challenge,” said Dr. Dre. “When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I’m going to put the best product out there, because that’s what I do.”
J. Patrick Kenny, President & Chief Executive Officer of Drinks Americas, stated, “This is the next of several steps as Drinks assembles a range of global iconic brands and trademarks that will build substantial long term shareholder value. We are thrilled to be working with Dr. Dre, a true icon, as an owner and our partner in brands that will reflect his tastes and personality. Unlike hiring a celebrity to help grow an existing brand, Dr. Dre is an equity owner of the brands and will be involved as our partner at every stage of the process. “
Kenny added, “We expect Dre's foray into the beverage business to rival the magnitude of his success in the music business. Our plan is to be in key markets as 2008 unfolds with a superior cognac followed by selected premium spirits category entries. We have the credit facilities and production partners. Building volume with these products will take time, but the instantly recognizable branding coupled with superior quality products and Dre’s partnership start us with a competitive advantage, and a corresponding boost in value to our shareholders.” (Press Release)
And if you misse dthe info on the headphones...
Monster, well known for working with legendary musicians on countless productions recorded with Monster Cable and Monster Power products, is proud to announce the introduction of the first-ever product to be endorsed by legendary music producer and artist Dr. Dre. The new "Beats by Dr. Dre" high-performance headphones were conceived by Dr. Dre and mutually designed, with groundbreaking and inventive engineering by Monster. The headphones feature both a unique and futuristic style as well as newly developed sonic technologies for unprecedented state-of-the-art performance.
When world-class producers like Dr. Dre record their music, they utilize large high-performance studio loudspeakers and high-powered amplifiers to craft richly detailed musical soundscapes. Until now, however, consumers listening back to the music using conventional headphones have never had the opportunity to experience the full sonic palette of these recordings, with the full dynamic range, low bass, punch and clarity intended by the producers. To provide consumers with a brand new level of headphone audio performance, Dr. Dre, Jimmy Iovine, Chairman of Interscope Geffen A&M Records, and Monster, three of the most powerful forces in music and technology, teamed up to create "Beats by Dr. Dre." Monster's innovative sound and design engineers implemented the team's vision.
Engineered to Meet the Demanding Sonic Requirements of Today's Music
In order to re-create the rich, full sonic experience of today's best recordings, "Beats" powered isolation headphones utilize technologies never before used in headphones, including a newly developed driver technology. The result is unequalled performance, with remarkably natural sound, incredible transient response and rich, deep bass - a Dr. Dre trademark. In development for two years, "Beats by Dr. Dre" are tuned personally by Dr. Dre and The Head Monster himself.
"When I'm making a track I'm trying to capture the sound that makes me go 'now THAT's the shit! And I want that reaction from everybody who hears it," said Dr. Dre. "I spend a lot of time in the studio listening to my music through headphones...with Beats, people are finally going to hear it the way they should: the way I do."
"Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects," said Jimmy Iovine, Chairman of Interscope Geffen A&M Records. "'Beats by Dr. Dre' is yet another example of Interscope's commitment to working together with its artists in developing new avenues to experience music."
Noel Lee, Head Monster, noted: "Dr. Dre is widely-known as the most critical ear in music today. This rare partnership with such an iconic artist is a testament to the both the need for high-performance headphones and the singular quality of 'Beats.' Listening to music with Beats headphones is a true 'ear opening' experience; users will enjoy not only their comfort and style, but their sonic performance that is unequalled in any other headphone."
"Beats by Dr. Dre" have a unique and avant-garde new look and that will revolutionize the headphone world. Everything about the sleek Beats headphones, from their glossy extra-wide headband and hip carrying case to the high-impact attention-getting packaging reflects impeccable style. The wide adjustable headband, hinged ear cups and high-quality Monster cable makes the Beats listening experience unmatched for comfort and function. A push-to-listen Mute button adds to the flexibility and convenience.
"Beats by Dr. Dre" headphones will come in a beautifully designed carrying case with anti-microbial cleaning cloths, a special Monster headphone cable, a mini-stereo to ¼-inch stereo cable adapter, as well as Monster's iSonitalk, a microphone/headphone adapter for iPhones. Beats will be available in spring 2008 for a suggested retail price of $399.95. (Press Release)